The ‘Dollar Shave Club’ Phenomenon: What PE Needs to Know
A Wharton professor of marketing tells Privcap why he believes subscription commerce companies, like Dollar Shave Club, are the future of retailing, meaning tough times for legacy players that don’t adapt.
Prof. Fader will be presenting at Privcap Game Change: Consumer & Retail, Oct. 19 in NYC. Learn more here.
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