October 27, 2017
Interviewed by: David Snow
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Marketing to patients can lower costs

Brad Coppens from One Equity Partners, Adam Blumenthal of Blue Wolf Capital Partners, and Jacques Mulder of EY, describe how healthcare providers are directly marketing procedures to patients in an effort to preemptively stop more expensive conditions down the line.
Brad Coppens from One Equity Partners, Adam Blumenthal of Blue Wolf Capital Partners, and Jacques Mulder of EY, describe how healthcare providers are directly marketing procedures to patients in an effort to preemptively stop more expensive conditions down the line.

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