October 1, 2012
Interviewed by: David Snow
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Brynwood’s Zestfully Good Deal

Zest soap and VO5 shampoo were orphaned brands before being acquired and revived by private equity firm Brynwood Partners. As told by Brynwood’s Joan McCabe, revitalizing these brands included a focused WalMart strategy and a NASCAR sponsorship with a winning racer.

In the third in a four-part Privcap series on private equity success in the consumer sector, McCabe is joined by Michael J. Grossman of RSM and Timothy Mayhew of Fenway Partners to discuss extracting value, no matter where a product is in its lifecycle.

Zest soap and VO5 shampoo were orphaned brands before being acquired and revived by private equity firm Brynwood Partners. As told by Brynwood’s Joan McCabe, revitalizing these brands included a focused WalMart strategy and a NASCAR sponsorship with a winning racer.

In the third in a four-part Privcap series on private equity success in the consumer sector, McCabe is joined by Michael J. Grossman of RSM and Timothy Mayhew of Fenway Partners to discuss extracting value, no matter where a product is in its lifecycle.

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