March 18, 2013
Interviewed by: David Snow
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Rise of the LP “Influencers”

The re-up rate for follow-on funds is now averaging 50%, posing a serious challenges for GPs hitting the fundraising trail. The best strategy for fundraising success in this environment? According to three experts from BlackRock, Pantheon, and MVision, it’s to make sure to influence the influencers–the LPs whose commitments are closely watched by other LPs. In the fifth segment in Privcap’s popular “New Rules of Private Equity Fundrasing” series, our experts discuss the importance of gatekeepers in today’s market and the 20-odd LPs that really matter in a large fundraising.

The re-up rate for follow-on funds is now averaging 50%, posing a serious challenges for GPs hitting the fundraising trail. The best strategy for fundraising success in this environment? According to three experts from BlackRock, Pantheon, and MVision, it’s to make sure to influence the influencers–the LPs whose commitments are closely watched by other LPs. In the fifth segment in Privcap’s popular “New Rules of Private Equity Fundrasing” series, our experts discuss the importance of gatekeepers in today’s market and the 20-odd LPs that really matter in a large fundraising.

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